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Toyota of Nashua


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Our History


In 1967, Wilfrid J. Piekarski established the first Toyota franchise in New Hampshire, initially selling 3 new Toyotas a month. 37 years later, Toyota of Nashua is the #1 selling Toyota dealer in New Hampshire and the third-largest Toyota dealer in New England.

"We've grown over the years by taking good care of our customers and making sure that they receive the best sales and service experience," says Chris Piekarski, vice president and co-owner of Toyota of Nashua. "A few years ago, I recognized that the number of products Toyota offers covers such a broad spectrum that it's hard for a sales or service representative to keep up. That's why we opened the Truck Center." Here, the customer can speak with a representative who specializes only in Toyota truck lines. At the Car Center, the customer can speak with representatives who only handle the Toyota car lines. Under the same philosophy, the management team opened the first - and only - independent SUV Center in New England in 2001.

In February 2004, Toyota introduced a new product to New England, and Toyota of Nashua is proud to present the all-new Scion model to New Hampshire. "We placed the Scion line in our SUV Center because our Performance Center already operates out of this building," explains Piekarski. After all, the Scion is all about personalizing your car to fit your needs, so performance items are hot. Piekarski continues, "We have a special team of employees heading up our performance business."

Toyota of Nashua is truly committed to customer service - a winner of Toyota's Presidents Award, Customer service awards, and Sales and Parts awards; the #1 Toyota dealer in NH, #1 Parts Retail Center in New England, #1 Toyota Certified Preowned Car Dealer in New England, and #1 Toyota Support Dealer with direct communications to Japan for product-related services. From the Car Center, to the Truck Center, to the all-new SUV/Scion/Performance Center, Toyota of Nashua is #1 for all the right reasons.
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